COOKIE POLICY

pup. 

This Cookie Policy explains how pup. ("we", "us", or "our") uses cookies and similar technologies when you visit our website hello@wearepup.com. It explains what these technologies are, why we use them, and your rights to control our use of them.

1. WHAT ARE COOKIES?

1.1 Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide information to website owners, and enhance your browsing experience.

1.2 Cookies can be "first-party cookies" (set by the website you are visiting) or "third-party cookies" (set by a party other than the website you are visiting, such as analytics or advertising partners).

1.3 Cookies can also be classified by how long they remain on your device:

• Session Cookies: These are temporary cookies that are deleted when you close your browser. They help our website remember what you do during a single browsing session.

• Persistent Cookies: These cookies remain on your device for a set period of time or until you delete them. They help our website remember your preferences and settings for future visits.

2. WHY WE USE COOKIES

2.1 We use cookies for several reasons:

• Essential Website Function: To enable core functionality such as security, network management, shopping cart functionality, and accessibility.

• Performance and Analytics: To understand how visitors interact with our website, which pages are most popular, and identify any issues with the site.

• Functionality: To remember your preferences and settings, such as language preferences or items in your shopping cart.

• Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

3. TYPES OF COOKIES WE USE

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure access to your account, and shopping cart functionality. The website cannot function properly without these cookies, and they cannot be disabled.

Examples include:

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the website's performance and user experience.

Examples include:

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalised features.

Examples include:

3.4 Marketing and Advertising Cookies

These cookies are used to track visitors across websites to enable us to display relevant advertisements and to measure the effectiveness of our advertising campaigns. They are set by us and our advertising partners.

Examples include:

4. YOUR CONSENT

4.1 When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies.

4.2 Strictly necessary cookies do not require your consent as they are essential for the website to function. These cookies are placed automatically.

4.3 For all other cookies (performance, functionality, and marketing), we will only place them on your device after you have given your consent by clicking "Accept All" or by customising your preferences in our cookie settings.

4.4 You can change or withdraw your consent at any time by accessing our cookie settings through the link in the footer of our website.

5. HOW TO MANAGE COOKIES

5.1 Through Our Website

You can manage your cookie preferences at any time by clicking on "Cookie Settings" or "Manage Cookies" in the footer of our website. This will allow you to review and change your preferences for non-essential cookies.

5.2 Through Your Browser

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links provide instructions for managing cookies in popular browsers:

• Google Chrome: chrome://settings/cookies

• Mozilla Firefox: about:preferences#privacy

• Safari: Preferences > Privacy

• Microsoft Edge: edge://settings/privacy

• Internet Explorer: Tools > Internet Options > Privacy

5.3 Opt-Out Links for Third-Party Cookies

You can also opt out of certain third-party cookies directly:

• Google Analytics: https://tools.google.com/dlpage/gaoptout

• Facebook: https://www.facebook.com/settings?tab=ads

• Google Ads: https://adssettings.google.com

• Network Advertising Initiative: https://optout.networkadvertising.org

Please note: If you choose to disable cookies, some parts of our website may not function properly, and your user experience may be affected.

6. SIMILAR TECHNOLOGIES

6.1 In addition to cookies, we may use other similar technologies:

• Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that allow us to track whether content has been viewed.

• Local Storage: Similar to cookies but can store larger amounts of data locally on your device.

• Device Fingerprinting: Collecting information about your device (browser type, screen resolution, etc.) to identify your device across visits.

6.2 These technologies are subject to the same consent requirements as cookies.

7. THIRD-PARTY COOKIES AND SERVICES

7.1 Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies. The third parties include:

• Shopify: Our e-commerce platform provider

• Google: Analytics and advertising services

• Meta (Facebook/Instagram): Advertising and social media integration

• TikTok: Advertising services

• Klaviyo: Email marketing platform

• Payment Providers: PayPal, Klarna, etc.

7.2 Please refer to the privacy policies of these third parties for more information about how they use cookies.

8. CHANGES TO THIS COOKIE POLICY

8.1 We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons.

8.2 When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Cookie Policy periodically.

8.3 If we make material changes that affect your privacy rights, we will provide a more prominent notice (such as a banner on our website).

9. CONTACT US

9.1 If you have any questions about our use of cookies or this Cookie Policy, please contact us:

pup.

hello@wearepup.com

10. MORE INFORMATION ABOUT COOKIES

10.1 For more information about cookies and how to manage them, you can visit:

• All About Cookies: https://www.allaboutcookies.org

• Your Online Choices: https://www.youronlinechoices.com

• Information Commissioner's Office (ICO): https://ico.org.uk/for-the-public/online/cookies